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Brand Identity Services

Create a Powerful, Consistent Brand Identity That Resonates

For over a decade, we have helped businesses shape compelling visual identities and communication strategies through our end-to-end Branding Design Services. From logo creation and brand guidelines to complete digital and print collateral, crafting a visual language that aligns with product vision, audience expectations, and crucial market positioning.

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Customers Rated Us Google, TrustPilot, Clutch

Trust Score Avg. 4.6/5

Why Designing Brand Identity Matters the Most, and is Important for your Business?

In a brand-powered crowded market, your brand is more than just a logo—it’s the perception customers form in their minds. A consistent, well-defined brand identity builds trust, communicates your mission, and leaves a lasting impact. At Nexovah, we align brand design with strategy to drive growth. Since 2013, we have been helping brands to grow and scale by creating remarkable design and communications to help them reach customers and win trust.

Achieve 3x More Brand Recall

Strategic visual consistency ensures your company is instantly recognizable and memorable, making your brand top-of-mind when purchasing decisions are made.

Generate 70% Higher Trust Factor

A professional, consistent brand identity signals reliability and competence to customers, building credibility faster than competitors.

Communicate, Clarity of Purpose

Your brand identity acts as a visual shortcut to your mission and values, allowing you to quickly communicate what you stand for and how you solve customer problems.

Drive 40% Increase in Customer Loyalty

Authentic, humanized branding fosters an emotional connection with your audience, turning first-time buyers into long-term, loyal advocates for your company.

Accelerate your business with our UI/UX Design

Case Studies

Everything that shapes your brand identity— covered by our design service.

A logo is just the start—your brand needs a full identity to speak with confidence. We build the tools, style, and structure that help your business stand apart.

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Logo Design & Variants

A logo is the embodiment of a company’s brand identity. We design your core logo and its variants to ensure it is versatile, competitive, and creates an appealing visual that helps your product stand out among other brands.

  • Maximizes Brand Recognition: Ensures instant recall in the market.

 

  • Guarantees Versatility: Provides functional marks for all platforms (web, mobile, social).

 

  • Enhances Trust: A professional logo builds immediate credibility with customers.

Typography Selection

Good typography is the key to good branding. We select primary typefaces that are powerful yet legible, ensuring they lead your audience’s eye without distraction and work seamlessly with your logo and color palette.

  • Improves Readability: Ensures content is easily consumed on any device.

 

  • Establishes Tone: Reinforces your brand’s voice (e.g., formal, playful, technical).

 

  • Creates Consistency: Unifies messaging across all content assets.

Color Scheme Development

Depending on the emotions you’d like to convey, we craft the perfect palette for your brand. We usually start with 1-3 primary colors and then add soothing accents, offering light and dark theme options for digital interfaces.

  • Evokes Emotion: Strategically influences customer perception and mood.

 

  • Enhances Usability: Light/dark options improve accessibility and user experience in different environments.

 

  • Differentiates Brand: Ensures your visuals stand out from competitors.

Supporting Graphics & Visuals

The extended visual language, including icons, images, and social media covers, should be functional and versatile. Supporting graphics give the brand an edge in this day and age of multimedia overload.

  • Enriches Storytelling: Provides visual context beyond text and photos.

 

  • Increases Engagement: Custom icons and visuals are more engaging than stock images.

 

  • Saves Time: Provides a ready-to-use library for marketing and development teams.

Brand Guidelines (Style Guide)

Once the core elements are determined, we create clear brand guidelines in the form of a style guide. This provides detailed direction on how the client’s logo, brand colors, and typography should be consistently used.

  • Guarantees Consistency: Ensures all future communication looks and sounds unified.

 

  • Reduces Rework: Prevents design errors across different agencies or internal teams.

 

  • Accelerates Onboarding: Quickly educates new team members or vendors on brand usage.

Marketing & Print Collateral

Designing high-impact materials such as brochures, business cards, product labels, flyers, pitch decks, and necessary offline campaign assets.

  • Supports Sales Efforts: Provides professional, conversion-focused assets for B2B and B2C sales.

 

  • Unifies Presence: Ensures physical materials match the digital brand aesthetic.

 

  • Builds Authority: High-quality collateral establishes credibility in networking settings.

UI/UX Brand Integration

The crucial step of ensuring your digital platforms—websites, mobile apps, dashboards—seamlessly reflect your brand’s visual language and tone.

  • Improves User Experience: A cohesive look and feel makes the app feel more intuitive.

 

  • Strengthens Digital Identity: Translates brand equity directly into the product interface.

 

  • Ensures Dev Handoff: Provides precise specifications for developers to implement branding accurately.

Our Branding Identity Design Process

In the mobile-first era, a great design is not a luxury—it’s your most critical competitive advantage. A poorly designed app leads to high abandonment rates, while a strategically designed application becomes a powerful asset. Our user-centric Mobile App Design approach ensures your application is not just functional, but truly enjoyable, profitable, and scalable.

Key Business Benefits of Our Mobile Design Expertise:

Brand Discovery & Audit

This initial stage requires a deep-dive analysis. Together with the client, we determine the brand’s purpose, unique value proposition, and why it is different from competitors. We assess existing assets, research the ecosystem, and study main competitors and niche brands to ensure clear positioning.

Market Research & Positioning

Our team conducts thorough market and consumer research to understand user wants and competitive landscapes. Understating the brand’s personality greatly helps in finding the right strategic direction for it, ensuring the identity is grounded and strategic.

Ideating & Visual Exploration

Then it’s time to turn up the creative volume and sketch, sketch, sketch. We present multiple visual directions, tone explorations, and mood boards, creating various options within the boundaries of findings from research. This ensures diversity for the client to choose from.

Concept Design & Logo Development

We design and develop the core logo and its variants. It’s not easy to create a memorable logo that will be instantly recognizable, but our team excels at crafting marks that reflect the company’s value. We design core brand assets and review collaboratively, iterating based on your feedback.

Systemisation & Supporting Graphics

We extend the visual language by creating functional and versatile supporting graphics. This includes custom icons, images, and social media covers, ensuring the extended visual language is versatile enough for any creative project and gives the brand an edge.

Finalisation & Brand Style Guide

Once our team determines the core elements, we finalize all assets and create clear Brand Guidelines in the form of a Style Guide. This comprehensive guide details how the client’s logo, brand colors, and typography should be consistently used across all platforms.

Tools and technologies we use

We leverage the latest design and development tools to craft stunning user experiences with exceptional functionality. 

Design tools

Figma

Adobe Illustrator

Adobe Photoshop

Canva

Why Nexovah is the Right Branding Partner for your Business?

From logo design to complete, scalable identity systems, our comprehensive package of services will powerfully elevate your company to the next level of market distinction.

Distinctive Brand Storytelling

We create designs that speak with clarity and confidence, ensuring your brand message resonates deeply.

Global & Local Insight

We deliver branding solutions tailored for both international expansion and specific regional markets.

Adaptable Packages

We offer flexible branding services suitable for the unique needs of startups, SMEs, and large enterprises.

Dedicated Creative Team

Our team is focused on elevating your brand with precision, strategic insight, and creative passion.

FAQ

Brand Identity is the complete visual and verbal system that communicates the emotions and core values driving your brand. It includes your logo, typography, and color palette. It is the most important part of building a successful brand because it creates a powerful, recognizable visual representation of your company, directly influencing customer perception and trust.

Brand Visual Identity is how your brand communicates visually. It encompasses all the aesthetic assets that represent your company, such as your:

  • Logo and Logo Marks

  • Typography (chosen fonts and their usage rules)

  • Brand Colors (primary and secondary palettes)

  • Supporting Graphics (icons, patterns, and imagery style)

The culmination of these elements is the Brand Style Guide (or Brand Book), which ensures communication is consistent across any media.

Brand Identity provides the core visual rules (the what and why—logo, colors, typography). Website Design (UI/UX) is the application of those rules to a functional digital product (the how). While identity dictates the brand’s aesthetic, website design dictates the structure, user flows, and interactive elements. We handle both, ensuring seamless integration.

The essential elements we deliver are:

  • Core Mark: Finalized logo and its variants.

  • Verbal Identity: Brand Tone & Voice, and Key Messaging guidelines.

  • Visual System: Defined typography, color palette (including light/dark options), and iconography.

  • Style Guide: Comprehensive guidelines for consistent use across all channels.

Yes. We understand that design must be grounded in strategy. Our services include initial strategic work like Brand Strategy, Brand Positioning, and defining your unique Brand Tone & Voice. We conduct market, audience, and competitor research before any design starts to ensure your visuals are strategic.

We build systems, not just a logo. Our collaterals include designs for both digital and print applications, such as:

  • Business Stationery Design (Business Cards, Letterheads, Envelopes. etc)

  • Presentation Design (Pitch Decks, Templates, etc)

  • Marketing Materials (Brochures, Product Labels, Flyers, Email and Social Campaign – ‘Concept, Design, and Templates’, Digital Document Design, Ad Banner Design, etc)

  • Social Media Templates (Ad Banners, Campaign Templates & Designs, Banners & Graphics)

  • Product Packaging Design (as required).

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